PRIVACY POLICY
With this privacy policy, we would like to inform you about the type, scope and purpose of the processing of personal data on our website. Personal data is all data that has a personal reference to you, e.g. name, address, email address or user behaviour.
WHO IS RESPONSIBLE FOR DATA PROCESSING AT OUR COMPANY
Responsible for data processing is:
DIRKRA Group GmbH
Dirk Krahe
Sascha Bauens
Werther Str. 20
52224 Stolberg
info@dirkra.de
https://www.dirkra.de
Responsible for data processing is:.
You can contact our data protection officer by e-mail at s.bauens@dirkra.de or at our postal address with the addition “to the data protection officer”.
WEBHOSTING
To maintain our online presence, we use an internet service provider on whose server the website is stored (hosting) and who makes our website available on the internet. The internet service provider processes contact data, content data, contract data, usage data, inventory data as well as meta and communication data on our behalf. Legal basis: The legal basis for the processing described above is our legitimate interest in the efficient and secure provision of our online offer, Art. 6 para. 1 lit. f GDPR in conjunction with Art. 28 GDPR (order processing contract).
If you only use our website for information purposes, our internet service provider only collects the personal data that the browser you use transmits to its server. This is the following data:
- IP-Address
- the date and time of access to our website
- time zone difference to Greenwich Mean Time (GMT)
- access status (HTTP status)
- the amount of data transferred
- the Internet service provider of the accessing system
- the type of browser you are using and its version
- the operating system you are using
- the website from which you may have reached our website
- he pages or sub-pages that you visit on our website.
The aforementioned data is stored as log files on the servers of our internet service provider. This is necessary in order to display the website on the device you are using and to ensure stability and security.
Our legitimate interest in data processing lies in the aforementioned purposes. Legal basis: The legal basis for this is Art. 6 para. 1 sentence 1 lit. f GDPR. Duration: The above data for the provision of our website is stored for a period of 7 days and then deleted. Prevention: Since the processing of the above data is absolutely necessary for the provision of our website, there is no right of objection.
COOKIES
Our website uses cookies. Cookies are small text files consisting of a series of numbers and letters that are stored on the device you are using. Cookies neither transmit viruses nor can they execute programs. Rather, they are primarily used to exchange information between the device you are using and our website in order to make our website more user-friendly and effective for you.
A distinction must be made between temporary (transient) cookies and persistent cookies. Transient cookies include session cookies in particular. These store a so-called session ID, with which various requests from your browser can be assigned to the joint session. This allows our website to recognize your computer when you return to our website. The session cookies are deleted when you log out or close your browser. Persistent cookies are automatically deleted after a specified period, which may vary depending on the cookie. You have the option of deleting these cookies at any time in the security settings of your browser.
Cookies are used to make our website more user-friendly. Some elements of our website require that the accessing browser can be identified even after a page change. In particular, information on language settings or log-in information may be stored in these cookies.
In addition, we also use cookies on our website that enable us to analyze your visit to our website.
In particular, information on search terms entered, the frequency of page views or the use of website functions may be stored in these cookies. These cookies enable us to track how often and in what way the website and its functions are used. They therefore serve to improve the quality and user-friendliness of our website, in particular the content and functions.
This enables us to continuously optimize our offer. The data collected in this way is pseudonymized by technical precautions. It is therefore not possible to assign the data to your person. The data is not stored together with other personal data relating to you.
Our legitimate interest in data processing lies in the aforementioned purposes. The legal basis for this is Art. 6 para. 1 sentence 1 lit. f GDPR.
As the cookies are stored on your computer, you as the user also have full control over the use of cookies. You have the option of using your browser’s security settings to determine whether cookies are stored at all. For example, you can choose not to accept cookies from the outset or only accept them on request, or you can specify that cookies are deleted every time you close your browser. If cookies are deactivated for our website, it may no longer be possible to use all the functions of the website to their full extent.
BORLABS COOKIES
Our website uses Borlabs Cookie consent technology to obtain your consent to the storage of certain cookies in your browser or to the use of certain technologies and to document these in compliance with data protection regulations. The provider of this technology is Borlabs – Benjamin A. Bornschein, Rübenkamp 32, 22305 Hamburg (hereinafter referred to as Borlabs).
When you enter our website, a Borlabs cookie is stored in your browser, in which the consents you have given or the revocation of these consents are stored. This data is not passed on to the provider of Borlabs Cookie.
The data collected will be stored until you ask us to delete it or delete the Borlabs cookie yourself or until the purpose for storing the data no longer applies. Mandatory statutory retention periods remain unaffected. Details on data processing by Borlabs Cookie can be found at https://de.borlabs.io/kb/welche-daten-speichert-borlabs-cookie/.
Borlabs cookie consent technology is used to obtain the legally required consent for the use of cookies. The legal basis for this is Art. 6 para. 1 lit. c GDPR.
SERVER-LOG-FILES
The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are
- Browser type and browser version
- Operating system used
- Referrer URL
- Host name of the accessing computer
- Time of the server request
- IP-Address
This data is not merged with other data sources.
This data is collected on the basis of Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in the technically error-free presentation and optimization of its website – the server log files must be recorded for this purpose.
STORAGE PERIOD/DELETION
We delete or block your personal data as soon as the purpose of storage has been achieved or no longer applies. Any further storage will only take place if we are required to do so by national or European regulations. In this case, the data will be blocked or deleted when the storage period prescribed in the respective regulations has expired, unless we need your data to fulfill a contract concluded between us or if this is necessary for the assertion, exercise or defense of legal claims.
Contact via contact form, e-mail, social media or telephone
If you use the contact form offered on our website or contact us by e-mail. telephone or social media and provide us with personal data, this data will be automatically stored and processed by us in order to process your request.
This data is only processed for correspondence with you. Data is transmitted via our contact form using an encrypted SSL connection. Your data will not be passed on to third parties. Purpose: We need your name so that we can address you in our reply. We need your e-mail address to be able to answer your request. We need your telephone number so that we can respond to your callback request.
Legal basis: The legal basis for the use of your data as described above is Art. 6 para. 1 lit. a GDPR. Deletion: The personal data collected by us will be deleted if it is no longer required. We review the necessity every 2 years. You can also revoke your consent to data processing at any time.
CONTACT VIA CONTACT FORM, E-MAIL, SOCIAL MEDIA OR TELEPHONE
If you use the contact form offered on our website or contact us by e-mail. If you contact us by e-mail, telephone or social media and provide us with personal data, this data will be automatically stored and processed by us to process your request. This data is only processed for correspondence with you. Data is transmitted via our contact form using an encrypted SSL connection. Your data will not be passed on to third parties.
Purpose: We need your name so that we can address you in our reply. We need your e-mail address so that we can respond to your request. We need your telephone number so that we can respond to your callback request.
Legal basis: The legal basis for the aforementioned use of your data is Art. 6 para. 1 lit. a GDPR.
Deletion: The personal data collected by us will be deleted if it is no longer required. We review the necessity every 2 years. You can also revoke your consent to data processing at any time.
THE HANDLING OF YOUR DATA IN THE APPLICATION PROCESS
If you apply to us, we will process the personal data you provide to us during the application process. If you send the data by e-mail or via a contact form on our website, the data will be processed electronically. If an employment contract is concluded following the application process, we will store your data for the purpose of processing the employment relationship in compliance with the statutory provisions.
Purpose: The purpose is to handle the application process.
Legal basis: The legal basis for the processing of your data for the purpose described above is Art. 6 para. 1 lit. b GDPR.
Deletion: If no employment contract is concluded, your data will be deleted after completion of the application process or at the latest 2 months after its completion. This does not apply if statutory provisions prevent the deletion or if the further storage of your data is necessary for the purpose of providing evidence, for example in proceedings under the General Equal Treatment Act (AGG). The application process is deemed to be completed when the rejection is sent to you.
Prevention: You also have the right to withdraw your application or request the deletion of your personal data at any time.
YOUR RIGHTS AS A USER OF OUR ONLINE PRESENCE ACCORDING TO THE GDPR
According to the GDPR, you are entitled to the rights listed below, which you can assert at any time with the controller named in section 1 of this data protection declaration:
Right to information: In accordance with Art. 15 GDPR, you can request confirmation as to whether and which of your personal data we process. In addition, you can request information from us free of charge about the processing purposes, the category of personal data, the categories of recipients to whom your data has been or will be disclosed, the planned storage period, the existence of a right to rectification, erasure, restriction of processing or objection, the existence of a right to lodge a complaint and the origin of your data if it was not collected by us.
Furthermore, you have a right to information as to whether your personal data has been transferred to a third country or to an international organization. If this is the case, you have the right to receive information about the appropriate guarantees in connection with the transfer.
Right to rectification: In accordance with Art. 16 GDPR, you can request the correction of incorrect or incomplete personal data stored by us and concerning you.
Right to erasure: In accordance with Art. 17 GDPR, you have the right to request the erasure of your personal data stored by us if we do not need to process it for the following purposes:
- to fulfill a legal obligation,
- for the assertion, exercise or defense of legal claims,
- to exercise the right to freedom of expression and information or
- for reasons of public interest referred to in Art. 17 (3) (c) and (d) GDPR.
Right to restriction: In accordance with Art. 18 GDPR, you have the right to request the restriction of the processing of your personal data if
- the accuracy of the data is contested by you, for a period enabling us to verify the accuracy of the personal data,
- the processing of your data is unlawful, but you oppose the erasure of the data and request the restriction of their use instead,
- we no longer need the personal data for the purposes of the processing, but you require the data for the establishment, exercise or defense of legal claims
- you have objected to the processing of your data in accordance with Art. 21 GDPR, but it is not yet certain whether the legitimate reasons that entitle us to further processing outweigh your rights despite your objection.
Right to information: If you have asserted the right to rectification, erasure or restriction of processing against us, we are obliged to notify all recipients to whom the personal data concerning you have been disclosed of the rectification or erasure of the data or the restriction of processing requested by you, unless this proves impossible or involves a disproportionate effort. You have the right to be informed by us about these recipients.
Right to data portability: In accordance with Art. 20 GDPR, you may request that we receive the personal data concerning you that you have provided to us in a structured, commonly used and machine-readable format or request that it be transferred to another controller.
Right of appeal: In accordance with Art. 77 GDPR, you have the right to lodge a complaint with a supervisory authority. To do so, you can contact the supervisory authority of your usual place of residence, your workplace or our company headquarters.
RIGHT OF WITHDRAWAL
In accordance with Art. 7 (3) GDPR, you have the right to withdraw your consent to the processing of your data at any time. The revocation declared by you does not change the legality of the processing of your personal data up to the revocation.
RIGHT OF OBJECTION
You have the right to object, on grounds relating to your particular situation, at any time to processing of personal data concerning you which is based on a balancing of interests (Art. 6 (1) (f) GDPR). This is particularly the case if the data processing is not necessary for the performance of a contract.
If you make use of your right to object, we ask you to explain the reasons. We will then no longer process your personal data unless we can prove to you that there are compelling legitimate grounds for data processing that outweigh your interests and rights.
Irrespective of the above, you have the right to object to the processing of your personal data for advertising and data analysis purposes at any time.
Please address your objection to the contact address of the controller given above.
YOUTUBE
On this website, we use components of YouTube, a service of YouTube, LLC, 901 Cherry Ave, San Bruno, CA 94066, USA. YouTube, LLC is a subsidiary of Google Inc, 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.
YouTube is a video portal where users can watch videos free of charge. YouTube offers website operators the option of embedding videos on their own website. For this purpose, YouTube provides a code snippet that displays the video in a so-called inline frame. After a page or subpage of our website is called up on which such an embedding has taken place, the Internet browser you are using is prompted to download video components of the respective embedded video or clip.
This process requires YouTube to read the IP address assigned to you; otherwise, YouTube would not be able to transmit the video to your browser. YouTube can recognize that you have visited one of our pages on which we have integrated a YouTube video if you are logged in to YouTube. This information is transmitted to YouTube even if you do not click on the YouTube video.
Both YouTube and Google collect this information and assign it to your YouTube account.
Prevention: You can prevent this data transfer at any time by logging out of your YouTube account or by clicking on the following link https://adssettings.google.com/authenticated after logging into your Google account and clicking on the opt-out button to set an opt-out cookie.
Legal basis: The legal basis for the prescribed use of the data is Art. 6 para. 1 lit. f GDPR.
Information on the third-party provider
- Sitz innerhalb der EU: Google Dublin, Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Irland, Fax: +353 (1) 436 1001.
- Privacy policy: http://www.google.de/intl/de/policies/privacy
GETTY IMAGES
We use elements of Getty Images International, 1st Floor, The Herbert Building, The Park, Carrickmines, Dublin 18, Ireland on this website.
As a stock photo agency, Getty Images provides images and image material. These can be used by various customers by granting a license or free of charge on websites. When you visit our website, your IP address, length and time of access, as well as the language and type of browser used are transmitted to Getty Images.
Information relating to which subpages of the website you have accessed or how often and for how long a subpage has been viewed and what interactions you have made may also be collected and processed accordingly by Getty Images. Getty Images may pass on this personal data collected via the technical process to third parties.
Purpose: By using Getty Images, third-party content such as text, video or image data can be made available and embedded on your own website. The embedding takes place via an embedding code, an HTML code. As a result, the third-party content from another website is displayed and loaded directly on our own website. Our aforementioned interest in embedding the image material represents the purpose of using Getty Images.
Legal basis: Die Rechtsgrundlage für die vorbeschriebene Nutzung der Daten ist Art. 6 Abs. 1 lit. f DSGVO.
Verhinderung: The legal basis for the use of the data described above is Art. 6 para. 1 lit. f GDPR.
Information on the third-party provider:
- Privacy policy:: http://www.gettyimages.de/enterprise/privacy-policy
- Getty Images: http://www.gettyimages.de/enterprise/privacy-policy
GOOGLE MAPS
We use “Google Maps” on our website, a service of Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (hereinafter referred to as: “Google”).
Google Maps is used to display geographical information visually. Google collects and processes the IP address of the visitor. This is transmitted to Google regardless of whether Google Maps is actually used or whether you are logged into your Google account. Your IP address will be assigned to your Google account if you are logged into it when you visit our website. This data is transferred to external Google servers in the USA. Google is a participant in the Privacy Shield Agreement and is certified for data processing in accordance with European standards. Google may pass on this data collected via the technical process to third parties.
Purpose: The integration of Google Maps serves to simplify visualization and navigation during a visit to our site. Google processes data for the purposes of advertising, market research, website design and the provision of needs-based advertising.
Legal basis: The legal basis for the use of the data described above is Art. 6 para. 1 lit. f GDPR.
Prevention: You can prevent the allocation of data by not using Google Maps on our website and logging out of your Google account before your visit. You can also deactivate JavaScript in your browser to prevent the map display.
Information on the third-party provider:
- Registered office within the EU: Google Dublin, Google Ireland Ltd, Gordon House, Barrow Street, Dublin 4, Ireland, Fax: +353 (1) 436 1001.
- Data protection regulations: http://www.google.com/intl/de_de/help/terms_maps.html
GOOGLE (INVISIBLE) RECAPTCHA
We use “Google (Invisible) reCAPTCHA” on our website, a service provided by Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
Google (Invisible) reCAPTCHA enables us to check whether certain actions or entries are made by a human being or abusively by a bot, i.e. by a computer in an automated process. For this purpose, Google (Invisible) reCAPTCHA processes information about your user behavior on our website. In addition, your IP address is transmitted to a Google server.
Among other things, Google (Invisible) reCAPTCHA uses cookies (see the term above under the heading Cookies), which are stored in the cache of your browser and which enable an analysis of your use of our website. You can find more information about the way in which data is collected and processed in Google’s privacy policy, which you can access here: http://www.google.de/intl/de/policies/privacy.
Purpose: The aforementioned interests are the purpose of our use of the service.
Legal basis: The legal basis for the use is Art. 6 para. 1 lit. f GDPR.
Prevention: For information on the use and prevention of cookies, please refer to the information provided above under the heading “Cookies”. If you are not logged into your Google account when you visit our site, the IP address transmitted to Google via the service will not be merged with other Google data. You must therefore log out of Google before you visit our site if you want to prevent your IP address from being merged with other data.
Google has submitted to the Privacy Shield agreement concluded between the European Union and the USA and is certified. This means that Google undertakes to comply with the standards and regulations of European data protection law. Further information can be found in the following linked entry: https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active
Information on the third-party provider:
- Registered office within the EU: Google Dublin, Google Ireland Ltd, Gordon House, Barrow Street, Dublin 4, Ireland, Fax: +353 (1) 436 1001.
- Privacy policy: https://www.google.com/intl/de/policies/
GOOGLE WEB FONTS
We use “Google Web Fonts” on our website, a service provided by Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA
Google Web Fonts enables us to integrate the display of external fonts (web fonts) into the design of our website and to display them correctly when the website is displayed. This gives us certain design options that we can use to make the design of our website more user-friendly.
These web fonts are integrated by a server call. From this server, the fonts are delivered to your browser in compressed form and unpacked there. This server is usually located in the USA. If you visit one of our pages on which we integrate Google Fonts, Google will be informed which of our web pages you have visited.
In addition, the IP address of the browser of the visitor’s end device is stored by Google. You can find more information in Google’s privacy policy, which you can access here: http://www.google.de/intl/de/policies/privacy.
Purpose: The aforementioned interests represent the purpose of using Google Web Fonts.
Legal basis: The legal basis for the use is Art. 6 para. 1 lit. f GDPR. Google has submitted to the Privacy Shield Agreement concluded between the European Union and the USA and is certified. As a result, Google undertakes to comply with the standards and regulations of European data protection law. Further information can be found in the following linked entry: https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active
Information on the third-party provider:
- Registered office within the EU: Google Dublin, Google Ireland Ltd, Gordon House, Barrow Street, Dublin 4, Ireland, Fax: +353 (1) 436 1001.
- Privacy policy: http://www.google.de/intl/de/policies/privacy
- Web Fonts: http://www.google.com/webfonts/, https://developers.google.com/fonts/faq?hl=de-DE&csw=1 und https://www.google.com/fonts#AboutPlace:about.
SOCIAL MEDIA PLUGINS
Our website uses social media plugins from the providers listed below. You can recognize which plug-in belongs to which provider by the respective logo with which the plug-in is marked. When you visit one of our pages on which a plugin is implemented, a connection is automatically established between your browser and the provider’s servers with the respective provider of the plugin.
Data is already transferred to the provider at this point. In addition, data is transmitted to the provider as a result of further interactions with the respective social plugin (e.g. clicking the “Like” button on Facebook, re-tweet button on Twitter). If you have an account with the provider, this data can be linked to it. To prevent your data from being linked in this way, you can log out of the provider’s service before visiting our site.
The data collected may be stored and analyzed by the provider in order to create user profiles for the purposes of advertising and market research. You have the right to object to the creation of user profiles. To exercise this right, you must contact the provider of the plugin.
You can find out for what purpose and to what extent data is collected by the provider in the respective data protection declarations of the providers provided below.
We ourselves do not collect any personal data by means of the social media plugins or through their use. We have no influence on what data an activated plugin collects and how this data is used by the provider.
WE USE SOCIAL PLUGINS FROM THE FOLLOWING COMPANIES ON OUR WEBSITE:
We also use Facebook plugins on our website. Facebook is a service of Facebook Inc, 1601 S. California Ave, Palo Alto, CA 94304 – USA.
The plugins can be recognized by one of the Facebook logos (white “f” on a blue tile or a “thumbs up” sign) or are marked with the addition “Facebook Social Plugin”. The list and appearance of the Facebook social plugins can be viewed here: http://developers.facebook.com/plugins.
When you access a web page on our website that contains such a plugin, your browser establishes a direct connection with the Facebook servers. The content of the plugin is transmitted by Facebook directly to your browser, which integrates it into the website. We therefore have no influence on the scope of the data that Facebook collects with the help of this plugin and can therefore only inform you according to our level of knowledge, which we hereby do: When you visit our website, Facebook finds out your IP address and stores it, even if you are not a member of the social media provider Facebook. However, according to its own information, Facebook only stores an anonymized IP address in Germany. Facebook also receives information about which page of our website you have visited. If you are a Facebook member and logged into your account, Facebook can assign your visit to your Facebook account. If you interact with the plugins, for example by clicking the Like button or leaving a comment, the corresponding information is transmitted directly from your browser to Facebook and stored there. If you are not a member of Facebook, it is still possible for Facebook to find out your IP address and store it. According to Facebook, only an anonymized IP address is stored in Germany. The purpose and scope of the data collection and the further processing and use of the data by Facebook as well as the relevant rights and setting options for protecting the privacy of users can be found in Facebook’s data protection information: http://www.facebook.com/policy.php.
If you are a Facebook member and do not want Facebook to collect data about you via this website and link it to your membership data stored on Facebook, you must log out of Facebook before visiting our website. You also have the option of blocking Facebook social plugins with add-ons for your browser, for example with the “Facebook Blocker”. Further settings and objections to the use of data for advertising purposes are possible within the Facebook profile settings: https://www.facebook.com/settings?tab=ads.
Information on the third-party provider:
- Registered office in the EU: Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 – Ireland
- Privacy policy available at: https://www.facebook.com/about/privacy/
GOOGLE ANALYTICS
We use “Google Analytics” on our website, a service provided by Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (hereinafter referred to as: “Google”).
Among other things, Google Analytics collects data about which website you came to our website from (so-called referrers), which subpages of the website you accessed or how often and for how long a subpage was viewed and what interactions you made.Google Analytics sets a cookie (see the term above under the heading Cookies).the files store data about the user’s behavior. We use the AnonymizeIP function to anonymize your IP address so that it is shortened and can no longer be associated with your visit to our website.
Further information transmitted is not assigned to or linked with the anonymized IP address by Google. The information generated in this way is transferred to external Google servers in the USA and stored there. Google is a participant in the Privacy Shield Agreement and is certified for data processing in accordance with European standards. Google may pass on this personal data collected via the technical process to third parties. We have concluded an order processing agreement with Google. Under this agreement, Google is entitled and obliged to evaluate the information obtained for us and to compile statistical reports for us on the type and scope of website use.
These statistics enable us to constantly improve our offer, to carry out a cost-benefit analysis of our Internet marketing and to make our Internet presence more interesting and user-friendly for you as a user.
Purpose: Our aforementioned interest in analyzing user data is the purpose of using Google Analytics.
Legal basis: The legal basis for the use of the data described above is Art. 6 para. 1 lit. f GDPR.
Deletion: The data collected and transmitted by us in this way is automatically deleted after 26 months. You can find more information on Google’s terms of use and data protection at: https://www.google.de/analytics/terms/de.html. Prevention: You can prevent the storage of cookies by downloading and installing the browser add-on provided by Google. This is available at https://tools.google.com/dlpage/gaoptout?hl=de. However, you may then no longer be able to use all the functions of our website to their full extent. Alternatively, you can prevent the storage of cookies by setting an opt-out cookie, which will prevent your data from being collected on our website in the future. To do this, please click on the following You also have the option of preventing the storage of cookies by setting this in your browser. You can delete cookies that have already been set at any time.
Information on the third-party provider:
- Registered office within the EU: Google Dublin, Google Ireland Ltd, Gordon House, Barrow Street, Dublin 4, Ireland, Fax: +353 (1) 436 1001.
- Terms of use: http://www.google.com/analytics/terms/de.html
- Overview of data protection: http://www.google.com/intl/de/analytics/learn/privacy.html
- Privacy policy: http://www.google.de/intl/de/policies/privacy
- Data use by Google when you use our partners’ websites or apps: https://www.google.com/intl/de/policies/privacy/partners
- Use of data for advertising purposes: http://www.google.com/policies/technologies/ads
- Personalized advertising by Google: http://www.google.de/settings/ads
GOOGLE UNIVERSAL ANALYTICS
We use “Google Universal Analytics” on our website, a service provided by Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (hereinafter referred to as: “Google”).
Among other things, Google Universal Analytics collects data about which website you came to our website from (so-called referrers), which subpages of the website you accessed or how often and for how long a subpage was viewed and what interactions you made, for which Google Universal Analytics sets a cookie (see the term above under the heading Cookies). The cookie is used to collect the pages you have visited, including your IP address, and transfer them to Google servers in the USA.
However, data processing is also possible without the use of cookies if Google Universal Analytics has been implemented on the website. We use the AnonymizeIP function to anonymize your IP address so that it is shortened and can no longer be associated with your visit to our website. Other information transmitted will not be assigned to or linked with the anonymized IP address by Google.
The information generated in this way is transferred to external Google servers in the USA and stored there. Google is a participant in the Privacy Shield Agreement and is certified for data processing in accordance with European standards. Google may pass on this personal data collected via the technical process to third parties. We have concluded an order processing agreement with Google. Under this agreement, Google is entitled and obliged to evaluate the information obtained for us and to compile statistical reports for us on the type and scope of website use.
These statistics enable us to constantly improve our offer, to carry out a cost-benefit analysis of our Internet marketing and to make our Internet presence more interesting and user-friendly for you as a user.
Purpose: Our aforementioned interest in evaluating and analyzing user data is the purpose of using Google Universal Analytics.
Legal basis: The legal basis for the use of the data described above is Art. 6 para. 1 lit. f GDPR.
Deletion: The data collected and transmitted by us in this way is automatically deleted after 26 months. You can find more information on Google’s terms of use and data protection at https://www.google.de/analytics/terms/de.html.
Prevention: You can prevent the storage of cookies by downloading and installing the browser add-on provided by Google. This is available at: https://tools.google.com/dlpage/gaoptout?hl=de. However, you may then no longer be able to use all the functions of our website to their full extent. Alternatively, you can prevent the storage of cookies by setting an opt-out cookie, which will prevent your data from being collected on our website in the future. Please click on the following . You also have the option of preventing the storage of cookies by setting this in your browser. You can delete cookies that have already been set at any time.
Information on the third-party provider:
- Registered office within the EU: Google Dublin, Google Ireland Ltd, Gordon House, Barrow Street, Dublin 4, Ireland, Fax: +353 (1) 436 1001.
- Terms of use: https://support.google.com/analytics/answer/2795983?hl=de
- Overview of data protection: http://www.google.com/intl/de/analytics/learn/privacy.html
- Privacy policy: http://www.google.de/intl/de/policies/privacy
- Data use by Google when you use our partners’ websites or apps: https://www.google.com/intl/de/policies/privacy/partners
- Use of data for advertising purposes: http://www.google.com/policies/technologies/ads
- Personalized advertising by Google: http://www.google.de/settings/ads
WIREDMINDS
Our website uses the pixel-code technology of WiredMinds GmbH (www.wiredminds.de) to analyze visitor behavior. This involves processing the IP address of a visitor. The processing is carried out exclusively for the purpose of collecting company-relevant information such as the company name. IP addresses of natural persons are excluded from further use (whitelist procedure). The IP address is not stored in LeadLab under any circumstances. When processing the data, it is in our particular interest to protect the data protection rights of natural persons. Our interest is based on Art. 6 para. 1 lit. (f) GDPR. The data collected by us does not allow any conclusions to be drawn about an identifiable person at any time.
WiredMinds GmbH uses this information to create anonymous usage profiles relating to the behavior of visitors to our website. The data obtained is not used to personally identify visitors to our website.
Vom Tracking ausschließen (A technically necessary cookie is set to permanently exclude you from tracking by WiredMinds LeadLab on this website)
SECURITY MEASURE
We also take state-of-the-art technical and organizational security measures to comply with the provisions of data protection laws and to protect your data against accidental or intentional manipulation, partial or complete loss, destruction or unauthorized access by third parties.
UPDATING AND AMENDMENT OF THIS PRIVACY POLICY
This privacy policy is currently valid and was last updated in May 2018. Due to changes in legal or regulatory requirements, it may be necessary to adapt this privacy policy.
This Privacy Policy has been generated with the help of the Privacy Policy Generator of SOS Datenschutz created. SOS data protection is an offer from MMR Müller Müller Rößner Rechtsanwälte Partnerschaft based in Berlin.